Concierge medicine is commonly known as boutique medicine, concierge care, retainer-based medicine, platinum practice and direct primary care – is membership-based healthcare that pairs exclusive, personalized care with accessibility and convenience. This model of care allows you to have greater access to your healthcare providers and personalized care. This model of care was created in the 1990s when physicians felt that their patient’s needs were going unmet as a direct relation to the time constraints placed upon their services. This lack of quality time can be mitigated by utilizing a concierge provider who can tailor a custom plan for your care without 15 minute visit time constraints.